This project helped me to learn how to create a cohesive, stylized poster series while heavily using typography and its elements. My poster series was titled Sound Assertions: 3 Jazz Pioneers. This series explores 3 artists, Ferdinand "Jelly Roll" Morton, Mary Lou Williams, and Charlie "Bird" Parker, who all had a major impact on Jazz music. My goal for this series was to show the style of Jazz that each Pioneer was associated with by emphasizing their middle or nickname, while only using type.
In addition, the Mary Lou Williams poster was entered into the Graphis New Talent Annual 2018 Competition, and received a Silver Award.
I created an animated application that could be used as a commercial for the 3 Jazz Pioneers' performances. The animation is broken up in three sections for each poster. Each section features that pioneers' style of jazz music, with movements following the rhythm of the music.
To get my creative juices flowing, I completed some free play activities where I really experimented with light and shadow, cutting out letters, and even using a copier to manipulate the text.
At this point, I started conceptualizing ideas. I ranged from using the idea of instruments they played, to their hometown, to the style they associated. Morton played swing jazz, Williams played smooth jazz, and Parker played bebop jazz. It was challenging but more interesting to incorporate text and form together rather than just simply placing text on a photo and calling it done.
As I was narrowing down my concept, I knew I wanted to do something with each pioneer's style or what instrument they associated with. First, I tried word collages and breaking words up to create something. Then, after finding inspiration and advice from my professor, I decided going with the concept of only using type, which really put myself up to the challenge. I wanted to put emphasis on something that was unique about each pioneer, and that was their middle or nickname. I stylized each of their middle names with a way that I thought represented each type of Jazz they played.
The three final posters. At first I was indecisive about adding color to the posters. After thinking about what you fit best, I thought keeping them in black and white would support the idea of classic, old-fashioned jazz, all while still keeping the attention on the type.